4 Ways To Drive Traffic To Your Writing That You Might Not Be Using

Now, writing is fun.

If you’re lucky then you can even get paid for it.

But, there’s one thing that you have to do that most writer’s dislike and that’s marketing and getting your words out in front of people.

It’s often a boring and thankless task and it can be tiring because even the best marketing can sometimes net zero results.

Whether you self published a book or your write for a website that pays for views, or maybe you have a blog that you want people to read, then you want to drive traffic to your writing.

Everyone knows the standards.

The first thing they tell you to do is start promoting your writing on Facebook and Twitter.

But there are some ways to market your work that you might not have thought of.

This article contains four different methods to help get your writing in front of more people.


Reddit is one of the best tools to drive traffic to your writing on the website.

It’s also great because you don’t have to spend hours and months building a following. One reddit post has the ability to go viral and it will drive thousands and thousands of views to your writing or to your website.

Reddit also can also help your post rank on Google.

If your do it right it will accumulate views quickly and then it will start getting from search engines.

The only thing about Reddit is that while it super good at driving traffic it is really difficult to use.

If you try and market your work without participating in the small communities called subreddits then the moderators will ban you and then it’s game over. You can’t submit there ever again.

I wrote about how to do it here:


People don’t often think to market writing on visual mediums like Instagram for writing but it too can be a valuable tool.

Marketing your writing is pretty straight forward.

One thing I don’t suggest is just taking a screenshot of your post and using that.

If it’s a book take an interesting picture with it or make a nice looking post on Canva. It’s really easy.

I have a good primer for using Instagram here:


Pinterest is another visual site that you can use to share your writing.

To be honest you can do everything you can do with Instagram but put it on Pinterest.

So just duplicate everything above and then share your writing there.

Is that cheating? Yes.

Do I care? No.

Local Art Shows

Now this one is the most involved and the most work and you should probably do it if you are interested in art or are an artist.

But, let’s say you are a poet.

Poetry can be a little hard to share if you don’t have a following.

But, you could make posters with your poems on them.

If you’re a photographer then you could put the poetry in the picture.

If you like to draw then you could make a piece where you write out the poem with a nice calligraphy pen and maybe do a simple illustration.

I used to be an artist before I was a writer, and one of the things I did people liked the best were woodburnings.

Woodburning or pyrography is pretty easy to learn and you could make those and sell them.

I also used to do paintings and then put quotes over the background. You could easily do this with your poems or excerpts from your story.

And it would help you develop a local following.

If all of your marketing is digital it can be hard to make it translate to the real world.

But if you start getting some traction locally then when you want to do a book signing or a poetry reading then there people near you familiar with your work.

Plus, it’s an additional revenue source to earn from your writing.

Then people see your website and might start following you on social media and they’ve already invested in your work once they could turn into loyal followers and find your stuff online.

So there you have it.

Four ways to help get your work to your writing.

Matthew Donnellon is a writer, artist, and sit down comedian. He is the author of The Curious Case of Emma Lee and Other Stories.

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