Why You’re Going To Click On This Post

It’s okay you know you’re going to.

Here’s the thing about writing.

You can write the best stories.

You can make your essays drip with compassion and prose that would make the hardest mountain weep.

But, it doesn’t matter how great your writing is if no one ever clicks on your blog post or your article then no one will ever read it.

There’s probably some hidden literary genius out there right now writing a blog that no one reads.

So, why did I say that I knew that you were going to pick this post and why was I so confident that you’d be here reading this?

Well, I’ll get to that.

Could the headline be the reason you clicked?

I mean maybe but I doubt it.

I will say that at least 50 percent of the reason people click on posts is because of the headline.

I would also say that 70 percent of statistics are just made up.

The headline is useable but it’s not great. It wouldn’t force people to click on the article. It hasn’t gone through rigorous testing. I didn’t workshop it. I didn’t run it through 15 different headline analyzers.

Could it be because of the sterling reputation I’ve built over the last couple of years by writing funny and enjoyable pieces?

Maybe, but I doubt it.


It was the picture.

It’s not the best thing to admit, but if you want people to pick your post then the picture you pick matters a whole lot.

If you use a picture of an attractive woman then you can guarantee triple the attention that your post would normally get.

It’s not the greatest reason, but I’m willing to bet that half the reason wanted to read this article has to do with the picture at the top.

I experimented with choosing the right picture a while ago.

I noticed that if I did this my stories would get twice the attention that they normally do.

You can try it for yourself to see if I’m right.

Matthew Donnellon is a writer, artist, and sit down comedian. He is the author of The Curious Case of Emma Lee and Other Stories.

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