Your headline is arguably the most important part of your story. Unfortunately I’m terrible at writing headlines. Like really bad, which is not ideal in the digital world where it makes all the difference in whether or not anyone will read your work.

I happened to mention this on Twitter and Joe Duncan was kind enough to point me to an article he wrote on this very subject. If you struggle with writing headlines I can’t recommend it enough. The advice was simple but incredibly smart.

I wish I had thought of it sooner and it’s how I will be generating headlines in the future. So if you don’t like writing headlines either then I…